Staging environment
Workshop

Product-Market Fit for Life Science, Biotech, and Diagnostics

Adam Lowe

Life Sciences Commercialization Leader

Gain a clear, practical framework to evaluate PMF and make intelligent decisions

Product-market fit is often discussed, but rarely operationalized—especially in life sciences, where markets are complex and data imperfect.

This workshop introduces a practical framework to systematically evaluate product-market fit, prioritize opportunities, and make clear, defensible product and commercial decisions.

Workshop agenda

  • Role of Product-Market Fit in Commercial Strategy

    Understand PMF and how it connects to segmentation, VOC, competitive positioning, and go-to-market decisions in science-driven markets.

  • Building a Practical PMF Framework (Step-by-Step)

    Learn how to define segments, identify key requirements, and structure a PMF framework to evaluate product-market fit systematically.

  • Scoring, Prioritization, and Product Roadmap Decisions

    Translate customer needs into quantitative scoring, prioritize segments, and build a defensible product roadmap based on structured analysis.

  • Competitive Analysis and Market Positioning

    Evaluate how your product compares to alternatives and identify where you win, lose, and how that impacts market prioritization.

  • Tradeoffs and Impact on Addressable Market

    Understand how feature improvements and tradeoffs affect segment attractiveness and overall market opportunity.

  • Using AI to Accelerate PMF and Customer Insight

    Explore how AI can support segmentation, VOC synthesis, and hypothesis generation.

  • Discussion, Q&A, Wrap Up

    Discussion, Q&A, wrap up, and using the take-home template.

Learn directly from Adam

Adam Lowe

Adam Lowe

Contact

Experienced Life Science entrepreneur, mentor, Columbia Univ. guest lecturer.

Illumina
Life Technologies
Columbia University
Agilent Technologies
Johns Hopkins University
See all products from Adam

Who this workshop is for

  • Founders / Early-Stage CEOs who need a clear, structured way to evaluate Product–Market Fit and articulate it clearly to investors

  • Scientists or engineers with a promising technology seeking to understand real market needs and customer requirements.

  • Product Managers or Strategic Marketers in life sciences seeking a structured PMF framework tailored to technical markets

What's included

Adam Lowe

Live sessions

Learn directly from Adam Lowe in a real-time, interactive format.

Lifetime access

Go back to course content and recordings whenever you need to.

Community of peers

Stay accountable and share insights with like-minded professionals.

Certificate of completion

Share your new skills with your employer or on LinkedIn.

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Frequently asked questions

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Reimbursement

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Everything L&D needs: email template, receipts, and certificate of completion.

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Private cohort

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A dedicated cohort with a custom schedule and curriculum, tailored to your team.

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